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John Dillard

John Dillard

Associate Professor

Office: B 425
713-223-7983
dillardj@uhd.edu

​Discipline: Marketing 

Dr. Dillard has 20 years of industry experience as Founding Partner of a multi-million dollar start-up that specialized in marketing research, database marketing, marketing strategy and e-marketing. This experience is directly related to all courses taught. He also has 30 years of direct consulting experience with multiple Fortune 500 firms in the areas of database marketing, marketing research, marketing strategy and e-marketing. This experience is directly related to all courses taught.​

Ph.D.

Marketing Strategy
Marketing Research
Marketing Management
Social Media

​Business and Professional Experience:

Marketing Business Owner (20 years)

Organizations/Community Experience:

AMA

​Research and Creative Interests:

Customer Defection
Leisure
Customer Satisfaction
Net Promoter Score
Customer Loyalty
Identification of High Value Customers

Last updated 4/13/2020 5:13 AM