Bachelor of Business Administration in Business Intelligence
Business Intelligence (BI) and Analytics refers to the technologies, processes, and
practices organizations use to collect, integrate, analyze, and present business data
to support decision-making.
The BBA in Business Intelligence program prepares students to harness data for strategic decision-making by integrating core business knowledge with specialized training in data analytics, visualization, quantitative modeling, and decision support strategies. Through practical, hands-on learning with industry projects and leading BI tools, students develop the ability to translate complex data into actionable insights across all business functions. The program ensures graduates can identify BI challenges, select appropriate tools and methods, and recommend strategies for performance improvement. Graduates emerge as agile professionals ready to bridge business objectives with technological solutions in roles spanning business analysis, performance management, and decision science.
What will you study?
Fundamentals of BI
Visual Analytics and Story Telling
Generative AI
Data and Text Mining
Business Intelligence Models
Strategy for BI and Analytics
Careers
BI and analytics professionals transform raw data into strategic assets that drive business decisions. They combine technical skills (data manipulation, statistical analysis, visualization) with business acumen to uncover insights, forecast trends, and recommend actions. These roles exist across virtually every industry, including marketing, finance, health care, supply chain and operations, and technology, with strong demand fueled by digital transformation and AI adoption. Starting salaries typically range from $95,000 to $150,000+, depending on role, experience, and location.
- Data Analyst
- BI Analyst
- Data Visualization Specialist
- Market Intelligence Analyst
- Senor Data Analyst
- BI Manager
- Chief Data Officer
Degree Program Guides
Advising degree program guides, documents and other useful advising resources for students following current and prior catalogs.
Contact Us
We look forward to working with you to tailor your academic program to your career goals. If you have any questions or need assistance, please do not hesitate to contact the Marilyn Davies College of Business Undergraduate Advising Department.