Goal 6: Elevated Visibility Recognition
Elevated Visibility Recognition
Enhance the reputation and visibility of UHD with robust marketing, current social media techniques, and intentional student recruiting efforts.
UHD has made great strides over the last five decades in positioning itself to offer a transformative education, and that makes our story worth telling. As a driver of socioeconomic mobility, a UHD education changes our students’ lives. In addition to its impact on its 60,000+ graduates, the university also has had a hand in shaping the city’s workforce. This plan is a step toward ensuring our community and other forms of impact are visible and well defined and understood.
While a strong brand has been launched recently, we cannot rely on a single message to communicate equally compellingly across diverse audiences. Instead, we must consider ways to adapt and translate our message while not losing the essence of what the institution represents today and into the future.
By achieving the goals listed as part of this plan, we will continue building the university’s reputation, which will lead to greater recognition. However, while we might be recognized, there is still the question of employing various mechanisms for being visible, for being seen as offering one of the city’s most distinctive educations. Using data to measure the impact of our current marketing plan and learning from that assessment should move us from mere recognition to being valued as a contributor to the wellbeing of Houston residents.