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Specialist, Web Support and Publications

Basic Position Information

Job Code: 4212

Title: Specialist, Web Support and Publications

Department: Various

Essential Personnel: N

Job Family: External Relations

Job Sub-Family: Communications & Marketing

FLSA Classification: NE

Job Grade: 12

Grade Min: $43,001

Grade Mid: $51,601

UHD Succession Plan: N

Criticality of Position: N/A

Career Ladder: Pre-Defined

Campus Security Authority: Y

Screening Committee: N

Motor Vehicle Record Check: N

Job Summary

The Specialist, Web Support and Publications brings awareness about all departmental programs and services by designing, developing, updating and maintaining departmental web page(s) and various social media outlets, on-line forms and publications and may serve as photographer.


  • Designs, develops, updates, and maintains departmental and division webpages, ensuring that all text, visual content, navigational links, page layouts, and graphics are relevant and up to date; checks and adjusts SEO components; performs accessibility checks
  • Designs, develops, updates, and maintains all marketing materials, including, but not limited to, videos, brochures, flyers, posters, booklets, towels, banners, e-banners, e-cards, social media images, newsletters, and logos
  • Ensures that marketing materials are distributed through the most appropriate communication mediums
  • Ensures that marketing materials are in keeping with the university branding standards; provides appropriate branding elements
  • Collaborates with the UHD Web and Digital Marketing department as required for web-based development projects, graphic marketing, and photography needs
  • Serves as a photographer, capturing and reproducing photographic images as required; creates and maintains online photos
  • Collaborates with Enrollment Management team members to imagine, conceptualize, and develop themes for campaigns to recruit students
  • Evaluates, tests, maintains, and supports software packages; serves as primary technical administrator for various systems
  • Designs, develops, updates, and maintains departmental online forms, event calendars, polls, and surveys
  • Provides instructional design consultation and services as required

Marginal Duties

  • Performs all other duties as assigned

Supervisory Responsibilities

Direct Reports:

  • None

Delegation of Work:

  • May assign work to subordinate(s)

Supervision Given:

  • Trains and counsels subordinate(s). Does not conduct performance evaluations, but opinion is considered when a supervisor is making hiring, promotion, and dismissal decisions.


Required Education:

  • Associate's degree, Vocational Certificate, or two (2) years of college course work

Required Experience:

  • Minimum of two (2) years of related job experience


  • None Required

Preferred Qualifications

  • None

Knowledge, Skills and Abilities


  • Knowledge of best practices for producing a wide variety of media assets and marketing materials, and the associated trends and issues


  • Excellent technical skills, including proficiency in html5, CSS, Bootstrap, Photoshop, Illustrator, and InDesign
  • Strong photography, photo editing, typography, layout design, and video editing skills
  • Good interpersonal and communication skills


  • Ability to summarize and present information
  • Ability to effectively communicate with a wide range of individuals and constituencies in a diverse community

Work Location and Physical Demands

Primary Work Location:

  • Works in an office environment

Physical Demands:

  • Work is normally performed in a typical interior work environment which does not subject the employee to any unpleasant elements
  • Individual has discretion in relation to walking, standing etc., and has minimal exposure to physical risks
  • May have occasional exposure to inclement weather conditions and to extreme temperatures
  • Must have good spatial awareness, precise hand-eye coordination, and the ability to identify and distinguish colors

Position Specific Competencies

Commitment to Excellence - UHD

  • Demonstrates a commitment to competently perform his/her job duties and responsibilities within established time frames.
  • Continuously strives to improve work performance.
  • Accepts responsibility for his/her commitments to the university.
  • Contributes to the success of the university by consistently providing quality results in the performance of his/her job duties and responsibilities.

Respect and Cooperation

  • Treats others with courtesy, respect, and dignity in the workplace.
  • Promotes cooperation through open and honest communications and consideration of others ideas, thoughts, and opinions.

Computer/Automated System Proficiency

  • Proficient in the use of university applications or automated systems to perform job duties.
  • Complies with related policies, procedures, and work rules to maintain system security and data integrity.


  • Demonstrates high ethical standards of conduct in the performance of his/her job duties and responsibilities.
  • Accepts responsibility for his/her actions.
  • Respects and complies with department and university policies, procedures, and work rules.


  • Possesses required job skills and knowledge.
  • Demonstrates the ability to apply those skills and knowledge to competently perform his/her job duties and assignments.


  • Takes responsibility to accomplish job assignments within reasonable deadlines.
  • Willing to accept new projects and/or commitments.
  • Does due diligence to complete projects within specified timeframes and/or fulfill commitments.
  • Arrives to work on time prepared and ready to contribute.


  • Willingly adjusts to changing work assignments or conditions.
  • Open to changes in operational procedures, technology, and/or organizational structure.
  • Views changes as opportunities for learning and professional development.
  • Displays a positive attitude to encourage others.
  • Promptly responds to changes in work priorities and/or unexpected circumstances or situations.

Focus on Customer Service

  • Focuses on customer's needs and expectations. (Customers can be students, external constituents, employees, or university guests.)
  • Respectfully ascertains customer's needs and determines appropriate response.
  • Promptly responds by providing requested information, takes appropriate action, or refers customer to appropriate individual or department.
  • If further actions need to be taken, advises customers of realistic timeframes for a response to their request.
  • Follows up with customers on outstanding requests in a timely manner.
  • Tactfully explains to customers why their needs and/or expectations cannot be met if the university does not provide the requested information or services.

Writing Proficiency

  • Demonstrates the ability to express information clearly and concisely in writing.
  • Formulates and writes information to effectively communicate messages, ideas, and/or concepts for the intended recipient or audience.
  • Uses appropriate words and tone, and correct grammar.

Student Success Indirect Support

  • Contributes to student success by assisting students with anything that supports their student experience, whether directly or indirectly.
  • Helps students navigate their way through the different offices, programs, and services at the university and/or connects students with the appropriate party(ies).
  • Connects students with services or resources that can help them with career exploration, goal selection, and ongoing academic assistance.
  • Helps students build peer support networks.
  • Encourages student participation in out-of-class activities.
  • Provides encouragement and guidance to foster student success.
  • Treats students with respect
  • Maintains the learning environment to ensure quality and/or sound pedagogy.

This job description may not encompass all duties and responsibilities associated with the position.