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Manager, Digital Communications

Basic Position Information

Job Code: 2650

Title: Manager, Digital Communications

Department: Various

Essential Personnel: N/A

Job Family: External Relations

Job Sub-Family: Communications & Marketing

FLSA Classification: E

Job Grade: 15

Grade Min: $58,809

Grade Mid: $70,571

UHD Succession Plan: N

Criticality of Position: N/A

Career Ladder: In-Range

Campus Security Authority: Y

Screening Committee: N

Motor Vehicle Record Check: Y

Job Summary

The Manger of Digital Communications will serve in the capacity as lead creative resource for visually representing our university's brand. Must interact with internal and external clients to understand needs, present creative concepts, and develop visual designs. External interactions will involve managing print, direct mail, digital advertising and agencies. This Manager will serve as a key brand ambassador in protecting and preserving brand guidelines. The Manager will have access to the University Relations team of professionals who work together to produce, disseminate and leverage news and information through media, print, electronic, audio/visual, social media and web-based communications.


  • Creates digital content for web, mobile, social, video and audio
  • Develops strategy and content that will increase website traffic and page-views for the College; Keep up to date with the latest trends in social, digital and content; Understand the University brand standards and keep consistent tone, language and visual look across multiple platforms with multiple contributors
  • Directs and organizes the college communications planning, social media planning, outreach to the campus and greater community in alignment with the UHD's Strategic Plan and University Relations Marketing Plan
  • Develops and executes processes and procedures to help manage and streamline the growing volume of communications content from the college
  • Develops cohesive and effective communication strategies.

Marginal Duties

  • Process information, creates solutions and execute ideas in a fast-paced educational environment
  • Guides, distributes and prepares as needed, approved college-wide and/or University e-communications from the Dean of the MDCOB
  • Attends various campus meetings and serve on committees in order to coordinate communications, develop media plans and support publicity
  • Performs other duties as assigned

Supervisory Responsibilities

Direct Reports:

  • Supervises student workers

Delegation of Work:

  • Regularly assigns work to subordinate(s)

Supervision Given:

  • May train and counsel subordinate(s). May provide feedback to a supervisor regarding other employees' performance, but does not make hiring and dismissal recommendations.


Required Education:

  • Bachelor's degree in Communications or related field

Required Experience:

  • Minimum of three (3) years of related job experience


  • None required

Preferred Qualifications

  • Master's degree in Communications, Marketing, Digital media or related study is preferred

Knowledge, Skills and Abilities


  • Knowledge of all aspects of digital content creation and the related trends, issues, and accepted practices.


  • Excellent writing and editing skills; good analytical skills;
  • Strong leadership and project management skills;
  • Excellent interpersonal and communication skills.


  • Ability to be flexible and adaptable; ability to be creative;
  • Ability to run several social media accounts;
  • Ability to conduct interviews.

Work Location and Physical Demands

Primary Work Location:

  • Works in an office environment.

Physical Demands:

  • Work is performed in a typical interior work environment which does not subject the employee to any unpleasant elements; individual has discretion in relation to walking, standing etc., and has minimal exposure to physical risks. May occasionally be exposed to inclement weather. Will be required to be active on social media accounts in the evenings and at weekends.

Position Specific Competencies

Commitment to Excellence - UHD

  • Demonstrates a commitment to competently perform his/her job duties and responsibilities within established time frames.
  • Continuously strives to improve work performance.
  • Accepts responsibility for his/her commitments to the university.
  • Contributes to the success of the university by consistently providing quality results in the performance of his/her job duties and responsibilities.


  • Takes responsibility to accomplish job assignments within reasonable deadlines.
  • Willing to accept new projects and/or commitments.
  • Does due diligence to complete projects within specified timeframes and/or fulfill commitments.
  • Arrives to work on time prepared and ready to contribute.


  • Willingly adjusts to changing work assignments or conditions.
  • Open to changes in operational procedures, technology, and/or organizational structure.
  • Views changes as opportunities for learning and professional development.
  • Displays a positive attitude to encourage others.
  • Promptly responds to changes in work priorities and/or unexpected circumstances or situations.

Focus on Customer Service

  • Focuses on customer's needs and expectations. (Customers can be students, external constituents, employees, or university guests.)
  • Respectfully ascertains customer's needs and determines appropriate response.
  • Promptly responds by providing requested information, takes appropriate action, or refers customer to appropriate individual or department.
  • If further actions need to be taken, advises customers of realistic timeframes for a response to their request.
  • Follows up with customers on outstanding requests in a timely manner.
  • Tactfully explains to customers why their needs and/or expectations cannot be met if the university does not provide the requested information or services.


  • Demonstrates high ethical standards of conduct in the performance of his/her job duties and responsibilities.
  • Accepts responsibility for his/her actions.
  • Respects and complies with department and university policies, procedures, and work rules.


  • Possesses required job skills and knowledge.
  • Demonstrates the ability to apply those skills and knowledge to competently perform his/her job duties and assignments.

Respect and Cooperation

  • Treats others with courtesy, respect, and dignity in the workplace.
  • Promotes cooperation through open and honest communications and consideration of others ideas, thoughts, and opinions.

Writing Proficiency

  • Demonstrates the ability to express information clearly and concisely in writing.
  • Formulates and writes information to effectively communicate messages, ideas, and/or concepts for the intended recipient or audience.
  • Uses appropriate words and tone, and correct grammar.

Building External Relationships

  • Demonstrates the ability to build rapport and develop relationships with external constituents.
  • Displays a genuine interest in constituents' ideas and concerns, and pursues mutual interests and aspirations between the university and external constituents.
  • Builds trust and forms alliances through shared respect and cooperation.

Student Success Indirect Support

  • Contributes to student success by assisting students with anything that supports their student experience, whether directly or indirectly.
  • Helps students navigate their way through the different offices, programs, and services at the university and/or connects students with the appropriate party(ies).
  • Connects students with services or resources that can help them with career exploration, goal selection, and ongoing academic assistance.
  • Helps students build peer support networks.
  • Encourages student participation in out-of-class activities.
  • Provides encouragement and guidance to foster student success.
  • Treats students with respect
  • Maintains the learning environment to ensure quality and/or sound pedagogy.

This job description may not encompass all duties and responsibilities associated with the position.