Email Accessibility
Accessible emails make communication inclusive for everyone. By designing messages that are easy to read, navigate, and understand you ensure that all recipients can engage fully with your content.
Tips
- Use clear subject lines
Make them concise and descriptive so recipients know what to expect. - Structure with headings and lists
Break up long text into logical sections with headings, bullet points or numbered lists - Provide alternative text for images
Add meaningful alt text so screen reader users understand the image's purpose - Ensure sufficient color contrast
Text should be easy to read against its background - Avoid relying on color alone
Don't use color as the only way to convey meaning (e.g., "red means urgent") - Use accessible fonts and sizes
Stick to simple, readable fonts and ensure text is large enough to read comfortably - Write in plain language
Keep sentences simple and avoid figures of speech, idioms or jargon to make content easier to understand - Check link text
Use descriptive link text (e.g., "View the report" instead of "Click here") - Don't use graphics only or text embedded in images
Important information should be provided in actual text, not within images - Test with assistive technologies
Run accessibility checkers