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Laura Waits



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Laura Waits
Interim Executive Director, Marketing​
Advancement and University Relations
One Main Building, N912A
Telephone: (713) 221-5026






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Scope of Responsibilities

Ms. Waits directs strategy and implementation of University digital marketing campaigns; creates and implements annual web strategies and plans; directs web projects across colleges, divisions and departments; manages the execution of marketing initiatives including SEO, SEM, mobile, and social media; establishes and adheres to budget for digital marketing; ensures that college and departmental websites adhere to web standards and UHD brand guidelines; and creates, develops and manages content for the UHD’s web presence including editing all content. 

Educational Qualifications

Ms. Waits earned her Master of Business Administration in Leadership and Marketing from University of Houston-Victoria and her Bachelor of Business Administration in Personnel Management from Loyola University Chicago.

Professional Experience

Throughout her career, Ms. Waits has gained extensive web and SEO experience as well as direct and digital marketing. Additionally, her entire career has spanned from merchandising and marketing to direct mail to email and web communications.​

Last updated 11/29/2021 10:00 AM