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Score of 4 |
Score of 3 |
Score of 2 |
Score of 1 |
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Strong Portfolio demonstrates |
Competent Portfolio demonstrates |
Adequate Portfolio demonstrates |
Inadequate Portfolio demonstrates |
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Excellent visual/written communication -
Effective audience analysis
-
Focused, coherent organization
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Consistent tone, language, visuals
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Cohesive; excellent proofreading, editing
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Excellent design
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Clear visual/written communication -
Audience awareness
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Organized
-
Effective tone, language, visuals
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Cohesive; excellent proofreading, editing, few surface errors
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Adequate visual/written communication -
Lacks audience awareness
-
Problems in organization
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Problems in tone, language, visuals
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Surface errors
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Adequate visual/written communication -
Lacks audience awareness
-
Problems in organization
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Problems in tone, language, visuals
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Surface errors
|
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Superior work on real project - Case, internship, service project
- Fully addresses audience, purpose
- Accurate and appropriate content
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Effective work on real project -
Case, internship, service project
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Clearly addresses audience, purpose
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Accurate and appropriate content
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Adequate work on real project -
Case, internship, service project
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Addresses audience, purpose
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Sufficient content
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Fails to demonstrate work on real project
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No case, internship, service project
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Insufficient, inappropriate content
|
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Highly complex documents - Multiple audiences, purposes, media
- Sophisticated structure, organization
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Moderately complex documents - Multiple audiences, purposes, media
- Complex structure, organization
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Minimally complex documents - Simple audiences, purposes, medium
- Formulaic structure, organization
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Fails to provide complex documents |
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Sophisticated problem-solving skills -
Analyzes revisions, annotations
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Thoroughly addresses contexts of production, use
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Tests usability
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Average problem-solving skills -
Provides revisions, annotations
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Addresses contexts of production, use
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Considers usability issues
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Sophisticated problem-solving skills -
Little evidence of analysis or revision
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Ignores contexts of production, use
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Little or no attention to usability issues
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Fails to demonstrate problem-solving skills |
Full command and control of multimedia, visual, electronic design
|
Less sophisticated multimedia, visual, electronic design |
Fair command of multimedia, visual, electronic design |
No fluency in multimedia, visual, electronic design |
| Evidence of effective collaboration | Limited evidence of effective collaboration | No collaboration | No collaboration |
