|
Score of 4 |
Score of 3 |
Score of 2 |
Score of 1 |
|
Strong Portfolio demonstrates |
Competent Portfolio demonstrates |
Adequate Portfolio demonstrates |
Inadequate Portfolio demonstrates |
|
Excellent visual/written communication -
Effective audience analysis
-
Focused, coherent organization
-
Consistent tone, language, visuals
-
Cohesive; excellent proofreading, editing
-
Excellent design
|
Clear visual/written communication -
Audience awareness
-
Organized
-
Effective tone, language, visuals
-
Cohesive; excellent proofreading, editing, few surface errors
|
Adequate visual/written communication -
Lacks audience awareness
-
Problems in organization
-
Problems in tone, language, visuals
-
Surface errors
|
Adequate visual/written communication -
Lacks audience awareness
-
Problems in organization
-
Problems in tone, language, visuals
-
Surface errors
|
|
Superior work on real project - Case, internship, service project
- Fully addresses audience, purpose
- Accurate and appropriate content
|
Effective work on real project -
Case, internship, service project
-
Clearly addresses audience, purpose
-
Accurate and appropriate content
|
Adequate work on real project -
Case, internship, service project
-
Addresses audience, purpose
-
Sufficient content
|
Fails to demonstrate work on real project -
No case, internship, service project
-
Insufficient, inappropriate content
|
|
Highly complex documents - Multiple audiences, purposes, media
- Sophisticated structure, organization
|
Moderately complex documents - Multiple audiences, purposes, media
- Complex structure, organization
|
Minimally complex documents - Simple audiences, purposes, medium
- Formulaic structure, organization
|
Fails to provide complex documents |
|
Sophisticated problem-solving skills -
Analyzes revisions, annotations
-
Thoroughly addresses contexts of production, use
-
Tests usability
|
Average problem-solving skills -
Provides revisions, annotations
-
Addresses contexts of production, use
-
Considers usability issues
|
Sophisticated problem-solving skills -
Little evidence of analysis or revision
-
Ignores contexts of production, use
-
Little or no attention to usability issues
|
Fails to demonstrate problem-solving skills |
Full command and control of multimedia, visual, electronic design
|
Less sophisticated multimedia, visual, electronic design |
Fair command of multimedia, visual, electronic design |
No fluency in multimedia, visual, electronic design |
| Evidence of effective collaboration | Limited evidence of effective collaboration | No collaboration | No collaboration |
