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Rubric for Porfolio Award

Rubric for Determining Technical Communication Porfolio Award

Score of 4 Score of 3 Score of 2 Score of 1
Strong Portfolio demonstrates Competent Portfolio demonstrates Adequate Portfolio demonstrates Inadequate Portfolio demonstrates

Excellent visual/written communication

  • Effective audience analysis
  • Focused, coherent organization
  • Consistent tone, language, visuals
  • Cohesive; excellent proofreading, editing
  • Excellent design

Clear visual/written communication

  • Audience awareness
  • Organized
  • Effective tone, language, visuals
  • Cohesive; excellent proofreading, editing, few surface errors

Adequate visual/written communication

  • Lacks audience awareness
  • Problems in organization
  • Problems in tone, language, visuals
  • Surface errors

Adequate visual/written communication

  • Lacks audience awareness
  • Problems in organization
  • Problems in tone, language, visuals
  • Surface errors

Superior work on real project

  • Case, internship, service project
  • Fully addresses audience, purpose
  • Accurate and appropriate content

Effective work on real project

  • Case, internship, service project
  • Clearly addresses audience, purpose
  • Accurate and appropriate content

Adequate work on real project

  • Case, internship, service project
  • Addresses audience, purpose
  • Sufficient content

Fails to demonstrate work on real project

  • No case, internship, service project
  • Insufficient, inappropriate content

Highly complex documents

  • Multiple audiences, purposes, media
  • Sophisticated structure, organization

Moderately complex documents

  • Multiple audiences, purposes, media
  • Complex structure, organization

Minimally complex documents

  • Simple audiences, purposes, medium
  • Formulaic structure, organization

Fails to provide complex documents

  • Incomplete submission

Sophisticated problem-solving skills

  • Analyzes revisions, annotations
  • Thoroughly addresses contexts of production, use
  • Tests usability

Average problem-solving skills

  • Provides revisions, annotations
  • Addresses contexts of production, use
  • Considers usability issues

Sophisticated problem-solving skills

  • Little evidence of analysis or revision
  • Ignores contexts of production, use
  • Little or no attention to usability issues

Fails to demonstrate problem-solving skills

  • Incomplete submission


Full command and control of multimedia, visual, electronic design



Less sophisticated multimedia, visual, electronic design

Fair command of multimedia, visual, electronic design

No fluency in multimedia, visual, electronic design
Evidence of effective collaborationLimited evidence of effective collaborationNo collaborationNo collaboration

Last updated 8/22/2018 9:50 AM