Dr. John Dillard
Dr. John Kip DillardAssociate ProfessorGeneral Business, Marketing, and Supply Chain Management
Dr. Dillard has 20 years of industry experience as Founding Partner of a multi-million dollar start-up that specialized in marketing research, database marketing, marketing strategy and e-marketing. This experience is directly related to all courses taught. He also has 30 years of direct consulting experience with multiple Fortune 500 firms in the areas of database marketing, marketing research, marketing strategy and e-marketing. This experience is directly related to all courses taught.
Business and Professional Experience:
Marketing Business Owner (20 years)
Research and Creative Interests:
Net Promoter Score
Identification of High Value Customers