Dr. John Dillard
Dr. John Kip Dillard
Associate ProfessorGeneral Business, Marketing, and Supply Chain ManagementBiography
Discipline: Marketing
Dr. Dillard has 20 years of industry experience as Founding Partner of a multi-million dollar start-up that specialized in marketing research, database marketing, marketing strategy and e-marketing. This experience is directly related to all courses taught. He also has 30 years of direct consulting experience with multiple Fortune 500 firms in the areas of database marketing, marketing research, marketing strategy and e-marketing. This experience is directly related to all courses taught.
Degrees Earned
Ph.D.
Courses Taught
Marketing Strategy
Marketing Research
Marketing Management
Social Media
Experience Qualifications
Business and Professional Experience:
Marketing Business Owner (20 years)
Organizations/Community Experience:
AMA
More Information
Research and Creative Interests:
Customer Defection
Leisure
Customer Satisfaction
Net Promoter Score
Customer Loyalty
Identification of High Value Customers