Daniel Villanueva currently serves as the Vice-President of Enrollment Management at the University of Houston-Downtown. In his current role, he oversees Admissions, Financial Aid, Registrar’s Office, Transfer and Community College Relations, Campus Solutions Services, Transition Services, and Enrollment Marketing & Communications. UHD has experienced six consecutive semesters of enrollment growth and double-digit increases in transfer student headcount with his leadership. As a scholar-practitioner, Daniel is proud to serve as an editor of the Language and Culture section of the 2nd edition of the Handbook of Research on Latinos and Education: Theory, Research and Practice, which will be released via Routledge Publishing July 2021. Daniel serves as an advisory board member of Wiley Publication’s Enrollment Management Report, producing articles and research relating to enrollment management.