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Web Best Practices and Guidelines

​​UHD Web Best Practices and Guidelines

As web professionals at UHD, it is our responsibility to provide an accessible, engaging and consistent experience to our website visitors. The practices and guidelines described here will assist you in creating effective communication on the web. 
All websites on must follow the UHD graphic guidelines​. The UHD website is housed within a content management system that ensures visitors will have the same experience on each page; all pages on the UHD website have the same header and footer. Design of the website is intentional and purposeful; at no point should a visitor ever feel that they have left the site.

Fundamentals of a Website

  • A good website meets user needs and delivers a positive experience. When you are creating, updating or maintaining a site, the following questions should be considered:
  • What is the purpose of the website/change?
  • Who is your target audience and how will they find you? Identify who your audience is – faculty, staff, students, buyers, media, etc. Consider how they will find your site or better phrased, how are you going to let them know your site is available – SEO, integrated marketing, another website.
  • What type of site/experience are you trying to create? Informational, sales, announcement, blog, functional application, humorous.
  • What do you want the user to do? Call to action (CTA) – be clear and concise – don’t make the user think or guess.
  • What will the user want to do? This can be different from what you want them to do. To help, develop use cases and try to answer questions before they are asked.
  • Is the content on your site original, engaging and relevant to the user? You may develop the most creative/beautiful site, but if the user doesn’t find the answer to “what’s in it for me?” they’ll leave the site, likely to never return.
Please use this guide and practice the fundamentals when creating or updating your UHD website. If you have any questions, please send an email to Laura Waits,
Additional recommended resource: Additional Resource:​

Three areas of responsibility for website development:

  1. Web Development: The building and coding of the website. Developers use processes and technology for front end (what the user sees) and back end (the coding of the site) development.  
  2. Web Content – The message of the website. This includes the text, both on and off-page (metadata), video and other graphic elements. This also includes ensuring the content is accessible​. For more details on how to develop web content, review our web content guideline page​.
  3. Web Design – The visual style of the website. This includes layout of the page and site, colors, graphics, and typography. All of the templates within the UHD website are approved for usage! If you have any questions, always review the UHD Graphic Standards.

Last updated 12/7/2020 7:09 AM