Business
products and services can’t be profitable without a successful sales
team to lead the effort in communicating value to customers and to
generate sales. Cultivating business development skills in sales
professionals can have an immediate and measurable impact on the bottom
line. The University of Houston-Downtown has developed an innovative and
unique program to refine these skills in professionals.
Who should attend?
For
sales leaders currently working in the field of business development,
this program provides new ideas and approaches to customer
opportunities, tactics for communicating benefits and strategic sales
planning. For professionals wanting to enter the field of business
development, it provides a solid foundation of skills required for
success, offering the credentials and understanding needed to sharply
decrease the learning curve.
Why earn a Graduate Certificate in Business Development/Sales Management?
Increasing the aptitude of a business development manager can have an exponential effect in improving sales and profitability for an organization. You can finish in as fast as 10½ months and you can use the skills you learn today at your office tomorrow. And should you decide to continue onto your MBA, you can enter the MBA program through our Soft Start and not have to take the GMAT.
Curriculum
The curriculum offers five graduate level courses taken in eight-week modules over the span of 10½ months, offered the same evening each week for the program’s duration. Courses include the following:
- Sales Communication
- Sales and Customer Strategic Planning
- Sales Leadership
- Marketing
- Basic Selling Skills
- Industry Specifics Topics in Business Development
The skills and topics covered in these courses include:
Promotional
marketing and analysis E-platforms of marketing and sales
Development
of sales goals Effective written and presentation skills
Pricing and margins Negotiation and persuasion
Planning
and forecasting Understanding the sales process
Understanding
sales techniques contracts Financial Management
Ethics
Establishing and tracking key performance indicators
Curriculum defined by top leaders in the business development management
Top
sales executives from a variety of industries have come together to
define the curriculum and best-practices required for effective sales
management. UHD has cultivated their knowledge and expertise, creating a
unique program that sales professionals will find invaluable in
accelerating their sales management success.
Download Business Development Graduate Certificate information.
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