The “#” symbol precedes a word or phrase used in social media posts and creates a hashtag. Hashtags are used to create trending topics and keywords across social media platforms such as Facebook, Twitter and Instagram.
Social media users at the University of Houston-Downtown are encouraged to apply the following University hashtags to social media messages spotlighting student success stories, events and other UHD-related subjects.
#FinishUHDStrong: Celebrating accomplishments, achievements and/or UHD success—commencement, awards, sports victories, a great semester
#UHDGators: Identifying the University community
#GatorCity: Recognizing things happening on campus or identifying UHD’s buildings.
#UHDProud: Showing Pride in the University or an individual’s accomplishments in the classroom or the community
#GatorBlueFriday: Highlight Gators wearing UHD Blue on Fridays (Hint: Share photos of people in blue or wearing Gator gear.)
#FutureUHDGators: Prospective students
Work a hashtag into your sentence – "This @UHDowntown Gator knows how to #FinishUHDStrong."
Or, use a hashtag to complement your post. “Congratulations Gator Graduates! #FinishUHDStrong”
Need assistance or advice? Contact the UHD’s social media team at firstname.lastname@example.org.