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Director, Marketing

Basic Position Information

Job Code: 3886

Title: Director, Marketing

Department: Advancement & University Relations

Essential Personnel: N

Job Family: External Relations

Job Sub-Family: Communications & Marketing

FLSA Classification: E

Job Grade: 17

Grade Min: $72,265

Grade Mid: $88,524

UHD Succession Plan: N

Criticality of Position: N/A

Career Ladder: Individualized

Campus Security Authority: Y

Screening Committee: Y

Motor Vehicle Record Check: N

Job Summary

The Director, Marketing serves as a lead project manager for marketing campaign development, directing all marketing related activities.

Duties

  • Provides oversight and direction for growth marketing strategies for degree programs, including multiple graduate-level programs and undergraduate degree programs
  • Provides oversight and direction for the overall UHD branding strategy, including setting creative direction and individual campaign design and execution
  • Provides oversight and creative direction for all marketing materials, ensuring all UHD graphics are consistent and accurate
  • Works closely with all levels of professionals internally and externally to communicate marketing strategy, messaging, and expectations
  • Provides training, direction, and supervision to marketing department staff
  • Plans, negotiates, and purchases media for campaigns
  • Establishes and monitors budgets and the invoicing and payment process, ensuring compliance with university policies

Marginal Duties

  • Documents and reports success of campaigns throughout campaign cycle. Presents campaign successes or modifications to upper level management
  • Performs all other duties as assigned

Supervisory Responsibilities

Direct Reports:

  • Full Time Employees

Delegation of Work:

  • Regularly assigns work to subordinate(s)

Supervision Given:

  • Has primary responsibility for conducting performance evaluations and making recommendations for hiring and dismissing employees.

Qualifications

Required Education:

  • Bachelor's Degree

Required Experience:

  • Minimum of five (5) years in campaign management, marketing or creative services project management
  • Minimum of five (5) years supervising full-time staff

License/Certification:

  • None required

Preferred Qualifications

  • Bachelor's Degree in Marketing, Management, Business, or a related field is preferred
  • Minimum of seven (7) years of related job experience is preferred
  • Experience in higher education is preferred
  • Graphic design experience is preferred

Knowledge, Skills and Abilities

Knowledge:

  • Knowledge of marketing campaign planning and execution
  • Knowledge of the trends, issues, and practices pertaining to marketing in the higher education sector
  • Knowledge of relevant emerging technologies.

Skills:

  • Exceptional interpersonal and communication skills
  • Strong analytical and problem solving skills
  • Marketing or creative services project management skills

Abilities:

  • Ability to manage professional staff.

Work Location and Physical Demands

Primary Work Location:

  • Works in an office environment

Physical Demands:

  • Work is normally performed in a typical interior work environment which does not subject the employee to any unpleasant elements.
  • Involves sometimes working outside standard business hours to cover events, conduct interviews, and assist with communication.
  • Involves travel off site to cover events, conduct interviews, and assist with communication.
  • Position is physically comfortable; individual has discretion about sitting (80%), walking (10%), standing (10%), etc.
  • Work environment involves minimal exposure to physical risks.
  • Must be able to move up to 45lbs.

Position Specific Competencies

Commitment to Excellence - UHD

  • Demonstrates a commitment to competently perform his/her job duties and responsibilities within established time frames.
  • Continuously strives to improve work performance.
  • Accepts responsibility for his/her commitments to the university.
  • Contributes to the success of the university by consistently providing quality results in the performance of his/her job duties and responsibilities.

Dependability

  • Takes responsibility to accomplish job assignments within reasonable deadlines.
  • Willing to accept new projects and/or commitments.
  • Does due diligence to complete projects within specified timeframes and/or fulfill commitments.
  • Arrives to work on time prepared and ready to contribute.

Flexibility

  • Willingly adjusts to changing work assignments or conditions.
  • Open to changes in operational procedures, technology, and/or organizational structure.
  • Views changes as opportunities for learning and professional development.
  • Displays a positive attitude to encourage others.
  • Promptly responds to changes in work priorities and/or unexpected circumstances or situations.

Focus on Customer Service

  • Focuses on customer's needs and expectations. (Customers can be students, external constituents, employees, or university guests.)
  • Respectfully ascertains customer's needs and determines appropriate response.
  • Promptly responds by providing requested information, takes appropriate action, or refers customer to appropriate individual or department.
  • If further actions need to be taken, advises customers of realistic timeframes for a response to their request.
  • Follows up with customers on outstanding requests in a timely manner.
  • Tactfully explains to customers why their needs and/or expectations cannot be met if the university does not provide the requested information or services.

Integrity

  • Demonstrates high ethical standards of conduct in the performance of his/her job duties and responsibilities.
  • Accepts responsibility for his/her actions.
  • Respects and complies with department and university policies, procedures, and work rules.

Problem Solving

  • Formulates plans and strategies to proactively resolve anticipated problems.
  • Prudently responds to unforeseen problems through careful consideration and analysis of problem and relevant information and circumstances.
  • Recognizes and apprises appropriate university administrator when resolution requires senior management input and/or approval.

Proficiency

  • Possesses required job skills and knowledge.
  • Demonstrates the ability to apply those skills and knowledge to competently perform his/her job duties and assignments.

Project Management

  • Manages project stages from proposal to completion ensuring project objectives are met within project budget and projected time frames.
  • Clearly defines roles and responsibilities of project team; ascertains and secures necessary resources; and monitors project performance.
  • Keeps management apprised of project status.

Respect and Cooperation

  • Treats others with courtesy, respect, and dignity in the workplace.
  • Promotes cooperation through open and honest communications and consideration of others ideas, thoughts, and opinions.

Supervision

  • Supervises the work of staff employees.
  • Sets clear goals and expectations within reasonable timeframes.
  • Motivates staff through constructive feedback, challenging assignments, and recognition of achievements.
  • Provides mentorship and guidance by sharing expertise and best practices.
  • Supports staff by providing essential resources, professional development opportunities, and open communication.
  • Promptly addresses performance issues with appropriate measures and discretion.

Writing Proficiency

  • Demonstrates the ability to express information clearly and concisely in writing.
  • Formulates and writes information to effectively communicate messages, ideas, and/or concepts for the intended recipient or audience.
  • Uses appropriate words and tone, and correct grammar.

This job description may not encompass all duties and responsibilities associated with the position.

Last updated 4/27/2022 6:10 AM