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Michael Pettiette

Michael Pettiette

Lecturer

Office: B310A
713-223-7947
pettiettem@uhd.edu

Dr. Michael Pettiette has more than a decade of experience in the Advertising and Media Industry. Currently, Michael is the Vice President of Sales for Entercom Houston. Entercom is America's #1 creator of live, original, local audio content and operates 235+ radio stations covering 90% of top 50 U.S. markets. Previously Michael was the VP/DOS for CBS Radio Houston (Entercom merged with CBS Radio in 2017). Michael supervises approximately 100 staff members and is responsible for a $50 million advertising revenue budget encompassing Entercom's 6 radio stations in Houston:

  • KHMX-FM (Mix 96.5 - hot adult contemporary)
  • KILT-FM (The Bull 100.3 - country)
  • KILT-AM (Sports Radio 610 - sports)
  • KIKK-AM (Sports Radio 650 - sports)
  • KKHH-FM (95.7 The Spot - adult hits)
  • KLOL-FM (Mega 101.1 - Spanish hot adult contemporary)

Michael also teaches graduate and undergraduate courses at UH and UHD including: Digital Marketing, Sales, International Business Development, Business Communications, and Negotiations.

Doctorate of Education - University of Southern California - Organizational Change and Leadership, 2016 - 2018 
Master of Global Management - Tulane University - A.B. Freeman School of Business - International Business, 2012 - 2014 
Master of Business Administration - Tulane University - A.B. Freeman School of Business - Management and Finance, 2009 - 2011 
Bachelor of Arts, Cum Laude - University of Houston Honors College - Communications Major with a concentration in Advertising, Minor in Marketing, and Program for Excellence in Selling Certificate, 2002 - 2006

 

• Business Communications GENB 6A50 – UH MBA (face to face)
• Integrated Marketing Programs and the Sales Force – UHD MBA (hybrid)
• Sales Negotiation and Communication – UHD MBA (hybrid)
• Advances in Personal Selling - UHD MBA (hybrid)
• Advertising Sales – UH undergraduate COMM school (face to face)
• Digital Marketing – UHD undergraduate business school (hybrid and online-only)
• Mobile, Email and Web – UHD undergraduate business school (hybrid and online-only)
• Understanding the Digital Consumer – UHD undergraduate business school (hybrid)
• International Business Development – UHD undergraduate business school (online-only)
• Directed Study in Marketing – UHD undergraduate business school (online-only) 

 

Last updated 7/6/2020 10:07 AM