Lucille Pointer

​PhD. Marketing - Texas A&M University​

​Dr. Pointer's teaching interests are in the areas of consumer behavior and promotional strategy.

Business and Professional Experience:

J.H. Filbert Company - Product Management
Johnson and Johnson - Product Manager
General Mills - Product Management

Organizations/Community Experience:

American Marketing Association -Collegiate Board, Collegiate Advisor
American Cancer Society -Relay for Life
Wesley Academy Board of Directors

Research and Creative Interests:

Promotional strategy
Consumer behavior
Entrepreneurship​

​Dr. Pointer research interest spans a number of areas including strategic marketing management, health care marketing, and entrepreneurship. She has served on numerous university, college and departmental committees.  Currently, she chairs the University Curriculum Committee and serves on the University Planning & Budget Committee, and the Academic Affairs Committee. She has served as an advisor to various student organizations through the years, including the collegiate chapter of the American Marketing Association at different universities.