Research and Creative Interests:
Promotional strategy
Consumer behavior
Entrepreneurship
Dr. Pointer research interest spans a number of areas including strategic marketing management, health care marketing, and entrepreneurship. She has served on numerous university, college and departmental committees. Currently, she chairs the University Curriculum Committee and serves on the University Planning & Budget Committee, and the Academic Affairs Committee. She has served as an advisor to various student organizations through the years, including the collegiate chapter of the American Marketing Association at different universities.