Digital marketing continues to expand at a rapid pace. The promotion of products and services through a variety of electronic media has expanded significantly, while the attention span of consumers is not growing. This makes increasingly difficult to make an impression on your potential market. Under the impact of digital technologies, marketing has become interactive, nonlinear, and multi-platform.
In this new environment, marketing professionals need innovative tools to create engaging campaigns that stand out from the crowd. In partnership with Ed2go, the Davies College of Business offers three programs that will expand your understanding of the digital marketing field. Each program will prepare you to take the corresponding OMCP® certification exam. OMCP® stands for Online Marketing Certified Professional and is the emerging standard in the online marketing industry. However, the cost of the OMCP® certification exam is not included in your tuition. You will need to register and pay for the exam after completing a program.