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Marilyn Davies College of Business

​​​ThinkstockPhotos-485561855.jpgDigital marketing continues to expand at a rapid pace. The promotion of products and services through a variety of electronic media has expanded significantly, while the attention span of consumers is not growing. This makes increasingly difficult to make an impression on your potential market. Under the impact of digital technologies, marketing has become interactive, nonlinear, and multi-platform.

In this new environment, marketing professionals need innovative tools to create engaging campaigns that stand out from the crowd. In partnership with Ed2go, the Davies​ College of Business offers three programs that will expand your understanding of the digital marketing field. Each program will prepare you to take the corresponding OMCP® certification exam. OMCP®​ stands for Online Marketing Certified Professional and is the emerging standard in the online marketing industry. However, the cost of the OMCP® certification exam is not included in your tuition. You will need to register and pay for the exam after completing a program.

OMCP® PAID SEARCH PROFESSIONAL

With this program, you’ll learn the scope of digital marketing before diving deep into pay per click training to make sure the ads you're paying for are bringing a return. You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns. Click here for more information.

OMCP® SEARCH MARKETING PROFESSIONAL

The role of Search Engine Marketing Specialist is one of the hottest technology jobs available in a unique and growing career field. Learn the essential components for understanding this unique and growing career field, including search engine optimization, pay-per-click marketing, and Web site copywriting. Click here for more information.

OMCP® SOCIAL AND MOBILE MARKETING PROFESSIONAL

In this program, you’ll learn the scope of digital marketing and learn how to make mobile marketing and social media work in your favor. Consumers don’t wait until they get home to share their experiences, good or bad, on social media. They do it in the moment, on the go, from laptops, tablets, and phones. Learn how to harness that power for good, and you’ll become an asset to any company. Click here for more information.


Last updated 2/28/2017 7:57 AM