Instructional Television

ITV Class Schedule | Additional Information

MKT 4305 - Pointer

Consumer Behavior

Management, Marketing, & Business Administration

Class Time: 4:00-5:15 p.m. T, TH

ITV Classroom: A717

Office Hours:

Office:

Office Phone:

Instructor Email: PointerL@uhd.edu

Instructor Website:

Text:

Supplemental Links:

Course Information:

Consumer Behavior (3-3-0) Prerequisite: BA 3300 and MKT 3301. Fundamental behavioral concepts applied to understanding consumer behavior. Topics include decision-making, learning, motivation, psychology, culture, and attitude formation as it applies to consumption behaviors .

Additional Information:

ITV Class Schedule | Additional Information

Home