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National Competition for UH-Downtown Marketing Students

Bausch & Lomb Chooses UHD Marketing Class to Promote its LASIK Surgery

(Houston, Texas, April 5, 2007)   If you're a UH-Downtown student who wears glasses or contacts, April 9th is a day to mark on your calendar.   Why?   From 10:00 a.m. until 2:00 p.m. in the White Oak Ballroom, you can access major savings on LASIK surgery, get a chance to win an iPod, and game with your peers.   (All you folks who don't have eyewear but should are also invited.)

The 24 Marketing Management and Strategy students of Dr. Madeline Johnson, professor of marketing, have partnered with the Bausch and Lomb LASIK Learning Program through an edVenture (EVP) collaboration to publicize Bausch and Lomb's zyoptic vision correction system.  

EVP, which develops industry-education partnerships that allow students to apply academic theory to real-world situations, has designed and managed programs at over 500 campuses.   This is UHD's fourth project.   We previously won the EVP Scholastic Achievement Award (first place at national competition) for an Arabic Linguist project we completed for the U.S. Army. The Bausch and Lomb partnership offers us the chance to win again, and our marketing students have pulled out all the stops.

"I think the opportunity to compete nationally in a program like this brings a lot of recognition to the quality of the UHD marketing program," says Johnson.

Her students' assignment is to create a marketing agency and develop a full publicity campaign directed to their fellow college peers promoting LASIK and its benefits.   Fortunately, the students are impressed with the zyoptic vision correction system.

"It's an advanced LASIK procedure," says Neil Dalal, student and coordinator of the project's public relations department.    "Ten minutes per eye and you never have to deal with contacts or glasses again."

The final campaign will be judged against four others developed at universities across the nation.   A win nets $3,000 and a trip for five students to New York or California to present the campaign.   We've got our fingers crossed!  

To learn more about the project, visit www.myspace.com/urbanmarketing1.

UNIVERSITY OF HOUSTON-DOWNTOWN
UH-Downtown is a public university of nearly 12,000 students, offering a wide variety of bachelor’s degrees, as well as master’s programs in criminal justice, professional writing, security management and teaching. One of four distinct universities in the UH System, Houston’s Downtown University is nationally recognized for its student diversity, wireless campus, outstanding academic opportunities and productive community partnerships. At UHD, the emphasis is on excellence in teaching and student success.

Please use UH-Downtown, UHD or University of Houston-Downtown when referring to our university.