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Case Studies

Profiles important marketing campaigns. (Full-text).

Covers advertising management in 34 companies. (Full-text).

Covers 14 marketing campaigns in sports and sporting goods. (Full-text).

A textbook with many case examples. (Full-text).




W.I. Dykes Library • University of Houston-Downtown
One Main Street • Houston, Texas 77002
Information 713-221-8187 • Circulation 713-221-8186


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Last updated or reviewed on 4/2/10

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