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Marketing

All Sources   |   Journals   |   Books   |   Case Studies   |   Statistics   |   Web  

 

Top Choices

Business Source Complete

Search business journals, trade magazines, company and industry profiles, and market research. (Some full-text).

ABI/INFORM

Search business journals, trade magazines, news, and company profiles. (Some full-text).

Encyclopedia of Major Marketing Campaigns

Profiles important marketing campaigns. (Full-text).

OmniFile

A multi-disciplinary index of journal and magazine articles from 1982 to present. (Some full-text).

Web of Science

An index of high impact research journals in the humanities, sciences, and social sciences. (Citations only).

 

Other Choices

Business Insights

Industry reports on technology, consumer goods, healthcare, finance, and energy. (Full-text).

Cabell's Directories

Contact info for journals in accounting, economics, finance, management, and marketing. (Full-text).

ClickZ Internet Stats and Demographics

Statistics on Internet use and trends. (Full-text).

Conference Board

Research on management, corporate strategy, economic trends, human resources, and more. (Full-text).

CountryWatch

Reports on 192 countries with facts about political, economic, and social conditions, plus maps and statistics. (Full-text).

ebrary

Electronic books with full-text searching, bookmarks, and personal notes. (Full-text).
Free software is required: download ebrary Reader™

EBSCOhost E-Books (formerly NetLibrary)

Electronic books from academic, professional, and popular publishers. (Full-text).

Emerald Fulltext

Journals in management, marketing, engineering, and other fields. (Full-text).

First Research

Industry profiles, financial data, and forecasts, plus economic data and forecasts by state. (Full-text).

Gale Virtual Reference Library

Basic information from specialized encyclopedias, dictionaries, and handbooks. (Full-text).

Google Scholar

An Internet search engine for scholarly journals and books with links to UHD-purchased content. (Some full-text).

Hoover's

In-depth company profiles and financial data, industry analysis, and more (Full-text).

International Market Research Library

Investment opportunities for U.S. companies by country, industry, or region. (Full-text).

JSTOR

Journal archives back to 1831. Recent issues (past 3-5 years) not included. (Full-text).
Purchase made possible by a generous donation from the Rockwell Fund.

Manufacturing and Distribution USA

Government statistics on manufacturing, wholesale, and retail industries. (Full-text).

MarketLine Business Information Center

Reports on companies and industries worldwide, plus business news by country. (Full-text).

netLibrary

Now known as EBSCOhost E-Books. (This cross-reference will be removed on 7/21/12).

Pew Internet and American Life Project

Reports on the “social effects of the Internet on Americans.” (Full-text).

Risk Management Reference Center

Journals, periodicals, articles, reports, summaries, books, blogs, FAQs, and news wires that pertain to all types of risk (including credit, liquidity, operational, event, and market risk). (Full-text).

SAGE Journals Online

Journals in communications, criminology, education, health, management, political science, psychology, and sociology. (Full-text).

Surveys of Consumers

Studies of consumer confidence, economic expectations, and buying expectations. (Full-text).

Wall Street Journal

An archive of the newspaper from 1984 to present. (Full-text).

Wall Street Journal Historical

A cover-to-cover archive of the newspaper from 1889 to 1991. (Full-text).

Westlaw Campus Research

The best source for legal research, plus news and business information. (Full-text).

WorldCat

A catalog of books, dissertations, sound recordings, and videos in libraries around the world. (Citations only).

 

 

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Last updated or reviewed on 1/2/12