Page Description
The following page is a blank template with a header that contains a quicklinks jump menu and the search UHD function. Page sections are identified with headers. The footer contains all required links, contact and emergency information.
Quick Links |
||
|
Information for: For the Media: |
Primary Links: |
General Information:
Online Services & Logins: |
MKT 3305 - Dr. Madeline Johnson
Course Number: MKT 3305
Course Title: Promotional Strategy
CRN: 10362
Instructor: Madeline Johnson, Ph.D., J.D.
Phone: 713-221-8067
Office Hours: MW 11am to Noon; 2:30-3:30pm
email: johnsonm@uhd.edu
Technical Assistance with Vista: 713-221-8540 or UHDOnline
Course Description
An in-depth study of the interrelationships among the marketing communication tools: advertising, direct marketing, interactive marketing communications personal selling, sales promotion and publicity. The focus is the development of an integrated marketing communications strategy.
PREREQUISITE(s): ARE NOT optional, pre-requisites ARE requirements or courses that must be completed PRIOR to taking the course. The pre-requisite(s) for this course are described in the UHD catalog course description as:
MKT3301 (Principles of Marketing); AND enrollment in or completion of BA 3300 (Business Cornerstone).
It is the students’ responsibility to insure that they meet the pre-requisites prior to enrollment in this course. If the student enrolls and does not meet the pre-requisites he/she may be administratively withdrawn from the course at any time. The administrative withdrawal will result in NO REFUND of tuition and fees because it appears that the student knowingly enrolled in the course in violation of the Catalog requirements. Any variance in pre-requisite requirements or this policy must be obtained in writing from the Department Chair prior to enrollment in this course.
Course Objectives
An in-depth study of the interrelationships among the marketing communication tools: advertising, direct marketing, interactive marketing communications personal selling, sales promotion and publicity. The focus is the development of an integrated marketing communications strategy.
Textbook Information
Advertising and Promotion, An Intergrated Marketing Communications Perspective, 8/e, by George and Michael Belch, McGraw-Hill/Irwin, Publishers
Course Policy
All course work is completed online. There are no REQUIRED face-to-face meetings. However, you will be required to work in teams and participate in online chats. The course is divided into five topic areas: Review of Core Concepts from MKT 3301; Theoretical Foundations of Effective Communication; Creative Strategy; Measuring Effectiveness; and Media Planning. All students will complete a series of online quizzes, asynchronous discussions, and a comprehensive final exam. In addition, all students will participate in the development, implementation and measurement of an integrated marketing communications campaign for an external client. The client for the semester is determined by the professor and all students work on the same project.
Policies
STATEMENT OF REASONABLE ACCOMMODATION:
"UHD adheres to all applicable federal, state, and local laws, regulations, and guidelines with respect to providing reasonable accommodations for students with disabilities. Students with disabilities should register with Disabled Student Services and contact their instructor(s) in a timely manner to arrange for appropriate accommodations. "
UNIVERSITY POLICIES:
All students are subject to UH-Downtown’s Academic Honesty Policy and to all other university-wide policies and procedures as they are set forth in the UH-Downtown University Catalog and Student Handbook.
ACADEMIC HONESTY POLICY:
The University Academic Honesty Policy will be strictly enforced. A good source of information to help you understand what constitutes plagerism can be found on the UHD Library website. In brief, PLAGIARISM (copying ideas, writings, etc. of another and passing them off as your own) is cheating. Any student suspected of violating this policy will be treated in accordance with the provisions of the Academic Honesty Policy found in the UHD Student Handbook. Please read the Academic Honesty Policy carefully. Any violation of this policy may result in an “F” for the course.
Technology
The system you will use to access this online course is Blackboard Vista. Students are expected to have computer access on a daily basis to successfully complete this course. Note: If you plan to access the course from work, try connecting early in the course. Some businesses have very rigid settings on their firewalls that do not allow participation in activities such as chat, or the interactivity necessary to take a quiz online.
Internet Service Provider - this course is done via connection through the internet. If you are going to work on your class from home, you must have DSL or cable modem line to guarantee solid high-speed access and optimal performance of the course program.
Blackboard Vista help is available online by visiting http://www.uhd.edu/uhdonline/blackboard_report.html
For additional help, students should call 713-221-8540 and select option 4.
Page maintained by UHD Academic Affairs Webmaster
Last updated or reviewed on 8/11/09
