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MKT 3301 - Dr. Madeline Johnson
Course Number: MKT 3301
Course Title: Principles of Marketing
CRN: 10336
Instructor: Madeline Johnson, Ph.D., J.D.
Phone: 713-221-8067
Office Hours: MW 11am to Noon; 2:30-3:30pm
email: johnsonm@uhd.edu
Technical Assistance with Vista: 713-221-8540 or UHDOnline
Course Description
Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution and the determination of marketing objectives within the framework of the marketing system and available markets.
PREREQUISITE(s): ARE NOT optional, pre-requisites ARE requirements or courses that must be completed PRIOR to taking the course. The pre-requisite(s) for this course are described in the UHD catalog course description as:
Completion of the common core plus 18 additional hours and completion of, or enrollment in, BA 3300. BA 3300 may be waived upon completion of HUM 3310 or CJ 3300.
It is the students’ responsibility to insure that they meet the pre-requisites prior to enrollment in this course. If the student enrolls and does not meet the pre-requisites he/she may be administratively withdrawn from the course at any time. The administrative withdrawal will result in NO REFUND of tuition and fees because it appears that the student knowingly enrolled in the course in violation of the Catalog requirements. Any variance in pre-requisite requirements or this policy must be obtained in writing from the Department Chair prior to enrollment in this course.
Course Objectives
This course focuses on learning and applying the key concepts and principles of marketing. Students learn that the primary objectives of marketing within a firm are (1) understanding what customers’ value, (2) creating value, (3) communicating value and (4) delivering value.
Textbook Information
| Marketing: Real People, Real Choices, 5/e by Solomon, Marshall & Stuart (Publisher: Pearson Prentice Hall) | ||
| REQUIRED SIMULATION: PharmaSim by Interpretive Software (http://www.interpretive.com) | ||
| Purchase Options | ||
| UHD Bookstore | ISBN: 0132299208 | Textbook; new or used |
| SafariX Textbooks Online, www.safarix.com, or CourseSmart, www.coursesmart.com | ISBN: 0132299410 | Semester subscription to textbook online (digital textbook) ONLY |
| Your Choice | Find textbook from any source you prefer but make sure you are buying the 5th edition! | |
| Interpretive Software | ONLY source for simulation | You will receive an email from the Instructor containing an ID and information for purchasing the simulation software. |
Course Policy
All course work is completed online. There are no REQUIRED face-to-face meetings. However, you will be required to work in teams and participate in online chats. The course is divided into five modules based on the four objectives listed above plus an overview of marketing. Within each module there are textbook readings, slide shows, online quizzes, discussion topics, and written assignments. Integrated into the modules are exercises pertaining to the PharmaSim simulation. The student will obtain hands-on experience managing an over-the-counter cold remedy in the PharmaSim world. PharmaSim is a sophisticated simulation program that allows the student to apply the key concepts and principles covered in this course in a dynamic setting. Students will work in teams for some of the assignments in this course.
Policies
STATEMENT OF REASONABLE ACCOMMODATION:
"UHD adheres to all applicable federal, state, and local laws, regulations, and guidelines with respect to providing reasonable accommodations for students with disabilities. Students with disabilities should register with Disabled Student Services and contact their instructor(s) in a timely manner to arrange for appropriate accommodations. "
UNIVERSITY POLICIES:
All students are subject to UH-Downtown’s Academic Honesty Policy and to all other university-wide policies and procedures as they are set forth in the UH-Downtown University Catalog and Student Handbook.
ACADEMIC HONESTY POLICY:
The University Academic Honesty Policy will be strictly enforced. A good source of information to help you understand what constitutes plagerism can be found on the UHD Library website. In brief, PLAGIARISM (copying ideas, writings, etc. of another and passing them off as your own) is cheating. Any student suspected of violating this policy will be treated in accordance with the provisions of the Academic Honesty Policy found in the UHD Student Handbook. Please read the Academic Honesty Policy carefully. Any violation of this policy may result in an “F” for the course.
Technology
The system you will use to access this online course is Blackboard Vista. Students are expected to have computer access on a daily basis to successfully complete this course. Note: If you plan to access the course from work, try connecting early in the course. Some businesses have very rigid settings on their firewalls that do not allow participation in activities such as chat, or the interactivity necessary to take a quiz online.
Internet Service Provider - this course is done via connection through the internet. If you are going to work on your class from home, you must have DSL or cable modem line to guarantee solid high-speed access and optimal performance of the course program.
Blackboard Vista help is available online by visiting http://www.uhd.edu/uhdonline/blackboard_report.html
For additional help, students should call 713-221-8540 and select option 4.
Page maintained by UHD Academic Affairs Webmaster
Last updated or reviewed on 8/11/09
