American Marketing Association (AMA)

American Marketing Association (AMA)

Welcome
UHD Regional Conference 2011

Our goal for the 1st Annual Conference is to educate marketing students about different professional opportunities in the field of marketing, provide a platform for students to build strong relationships, and network with speakers and students from other collegiate chapter.

Tentative Conference Agenda

7:45AM - 10:00AM...............Registration

Concurrent Sessions

8:30 - 9:00.........................Opening Session -- AMA Houston Professional Chapter
9:15 - 10:15......................Sports Marketing -- Houston Texans
9:15 - 10:15.......................PR/Social Media -- Pierpont Communications Firm
10:15 - 10:30 .....................Break (Refreshments)

Concurrent Sessions

10:30 - 11:30.....................Theater Marketing -- Alley Theatre
10:30 - 11:30......................Sports Marketing -- Houston Texans
11:30 - 1:30 .......................Lunch

Concurrent Sessions

1:00 - 2:15................Team Building (Session 1)
1:00 - 2:15.................Aramark--Chapter Fundraising Tips
2:30 - 3:15................Team Building (Session 2)
2:30 - 3:15..................Aramark--Chapter Fundraising Tips
3:30..........................Marketing YOURSELF!!

Cost: $15
Dress Code: Business Casual Attire
Register at http://uhd-amaconference2011.eventbrite.com/
Registration fee includes: lunch and snacks plus a conference t-shirt
Enterprise is donating $800 worth of items to be raffled off at the event.

For more information, please contact Michelle Wicmandy at wicmandym@uhd.edu

 

After attending the conference on Friday, the students will be able to:
- Evaluate the various digital communication tools
- Assess the usefulness of a communications channel
- Compare and contrast public relations and social media to advertising
- Discuss how firms develop effective marketing strategies
- Understand the need for planning to maintain a competitive edge in the market place
- Explain the need for, and the value of team work
- Recognize the contribution and value of each team member
- Identify effective selling and fundraising techniques to build a successful chapter
- Recognize the importance of participating in continuing education and networking opportunities after graduation
- Create an effective strategy for pursuing employment after graduation

 

---

 

Page maintained by College of Business Web Specialist

Last updated or reviewed on 11/10/11