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College of Business

Bachelor of Business Administration in Marketing

Marketing is universally needed in both domestic and international businesses. Careers in marketing offer a large variety of activities utilizing different skills and talents. Those who want to emphasize their creativity may enjoy the promotional aspects of marketing including personal selling, advertising, and marketing strategy. Others who abilities are more quantitative may prefer pricing, distribution, and marketing research. The marketing program at UHD is designed to allow the students the freedom to develop their individual skills and talents in marketing while providing the marketing fundamentals needed for a career in marketing.


Wherever students’ interests lie, there are areas of emphasis in marketing to match their employment objectives. Career opportunities in marketing are not limited to the private sector. Students interested in governmental agencies and nonprofit organizations will find that marketing majors are sought by these employers as well.

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Last updated or reviewed on 5/17/13

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